FIG.06 — Curriculum Vitae
Product Designer — Commerce · Systems · AI — London, UK
Kshitij Khandelwal
kshitijkhandelwal11@gmail.com · LinkedIn · Behance · akakshitij.com
Product Designer with 4+ years of experience designing web and mobile products across consumer e-commerce, two-sided marketplaces and SaaS. Combines end-to-end product design — research, interaction design, prototyping, testing and delivery — with hands-on design-system leadership, including building FirstCry Middle East’s Figma design system from scratch. Works AI-first every day with Claude, Claude Code and Figma AI, keeping a critical eye on what actually ships. Partners closely with product managers and engineers to turn user and business needs into clear, accessible digital experiences. MSc Human-Computer Interaction; engineering background.
Experience
FIG.07
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Product Designer & AI Advisor, Freelance
Jun 2026 – Present · London, UK
- Design and AI advisor to Business owner, covering brand, website and how the business uses AI.
- Created the brand guidelines, site structure and wireframes for the new website.
- Helped set up and train an AI assistant tailored to the business.
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Lead Product Designer — FirstCry.com (BrainBees Solutions)
Jan 2024 – Mar 2025 · Dubai, UAE / Remote UK
- Led the end-to-end redesign of the Product Details Page for FirstCry Middle East, improving information hierarchy, product imagery, variant selection, calls to action, reviews and trust signals across web and mobile.
- Synthesised market insights, usage patterns and competitor research with product managers; translated findings into personas, problem statements, wireframes, high-fidelity prototypes and usability evaluation.
- Built a modern Figma design system from scratch, establishing visual foundations, reusable components, UI patterns, guidance and accessibility considerations as a shared source of truth.
- Created a Figma-versus-Adobe XD adoption guide and supported the team’s move from the legacy XD library, explaining collaborative workflows, responsive components, design libraries and developer handoff.
- Worked closely with developers on feasibility, detailed specifications and design reviews to support accurate implementation and uphold quality standards.
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UI/UX Designer — Metafic
Aug 2022 – Dec 2023 · Bengaluru, India
- Designed the mobile experience for iSail, a two-sided maritime recruitment platform, covering candidate onboarding, email/OTP authentication, job discovery, filtering, applications and application-status tracking.
- Designed recruiter workflows for creating and managing job listings, reviewing candidate profiles and CVs, and progressing candidate connection or rejection states; also covered subscription, advertising and account-management journeys.
- Designed end-to-end grocery-commerce journeys for Shoppi, including category browsing, search, cart, saved addresses, card payments, order confirmation, tracking and repeat ordering; mapped happy paths, empty states and validation errors.
- Created a mobile fashion-commerce flow spanning onboarding, catalogue browsing, product detail, cart, checkout and payment, supported by a reusable UI library of navigation, forms, cards and chips.
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UX Designer — Artistixe IT Solutions
Mar 2022 – Jun 2022 · Jaipur, India
- Contributed UX design to a client product project within a cross-functional team, working under senior design mentorship.
- Assisted with UX research and wireframing across SaaS and e-commerce projects, and designed interactive prototypes to refine key user workflows.
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Product Designer (Freelance) — Start From Scratch
Jul 2021 – Sep 2021 · Jaipur, India
- Designed digital products from concept through delivery, working independently on a short freelance engagement.
Education
FIG.08
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MSc Human-Computer Interaction
Sep 2024 – Sep 2025 · Nottingham, UK
University of Nottingham
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B.Tech Electronics & Communication Engineering
Aug 2019 – May 2023 · Jaipur, India
The LNM Institute of Information Technology
Skills & tools
FIG.09
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Product design
Discovery, UX research, interaction design, wireframing, information architecture, prototyping, usability testing, accessibility
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Design systems
Figma libraries, components, variables, auto layout, documentation, brand guidelines, Adobe XD to Figma migration
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AI workflow
Claude, Claude Code, Figma AI for research synthesis, UX writing, code prototyping and AI assistant setup
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Tools
Figma, FigJam, Framer, Maze, Hotjar, Figma Dev Mode; HTML, CSS and JavaScript for personal prototypes
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Platforms
Responsive web, iOS, Android
Selected product work
FIG.10
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FirstCry Middle East →
PDP redesign and a design system from scratch
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Lumen →
Self-directed UK EV-charging concept; prototype built with AI-assisted development
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akakshitij.com
This site — designed and built end to end with Claude Code, including WebGL and GSAP motion
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Remedi →
Medication adherence with caregiver support
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Jaya →
Making remote-work burnout more visible