Engineer by training.
Designer by obsession.

Biography

Electronics engineer turned product designer. Same discipline, different failure modes.

I find where products leak — users, revenue, trust — and remove the leak at system level. Jaipur → Metafic → Lead Product Designer at FirstCry Middle East → MSc HCI at Nottingham → freelance product design and AI advisory in London.

At FirstCry Middle East I led product design for the region — redesigning the Product Details Page and making the case for, then building, a Figma design system to replace a drifting Adobe XD library. Before that, Metafic, where I learned to translate business goals into user-facing designs. Then an MSc in Human-Computer Interaction at Nottingham, because I wanted my instincts to have evidence behind them.

Now I'm in London working freelance — product design and AI advice for a business owner, covering brand, the website and how the business uses AI — alongside self-directed work: Lumen, my EV charging concept, and this site, both built AI-first with Claude Code. Open to full-time product design roles.

Off the clock: Formula 1 (strategy calls, not just drivers), One Piece, and a camera that keeps me honest about composition. My design mantra comes straight from the Grand Line: “As long as I'm alive, there are infinite chances.”